Internet Video and American Idol
On the topic regarding the ways in which internet video has influenced and shaped the popularity of otherwise not so known artists, we might give more than just a few examples. Specifically if we want to stress out the importance of the "Facebook factor", commonly known to users as the activity of sharing links with friends on profile pages ?. Susan Boyle is a phenomenon, or at least became one soon after her appearance on the show "Britain's got talent". Her performance of "I Dreamed A Dream" from Les Miserables has been viewed over 38 million times on YouTube, surpassing the original audience of the show, and the album released-her first- was the worldwide best-selling album of the year in 2009.
Social networking is a power in itself, extremely useful to those who know how to use it. For instance, we might even quote the judges of American Idol regarding Larry Platt's "Pants on the Ground" (from Season 9), that they actually have a good chance to become an internet sensation, even though in terms of musical talent don't really stand out. But if the internet is so powerful, will it eventually replace American Idol? That is to be seen, but if we are to take an example in terms of rating, let us look at Season 9 of Idol versus NBC's coverage of the Winter Olimpics. Surprisingly-since we are talking about a show that has dominated the ratings since 2003- NBC's ratings surpassed Idol's.
Internet and social networking prove to be powerful, alright, but how can someone use this power? HD movie cameras are a great instrument to soothe your way into the internet world. With the technology evolving at the rate it does, almost anyone can afford a simple enough "toy" to use for posting materials on the internet, and notably, the internet itself has a friendly, accessible and easy to use "face". That is, we now can choose between a wide variety of different types of cameras, small, portable, with high-quality picture, appropriate lighting, everything you may need or want to get your high quality video and post it online. You can use a tripod to avoid movements. If you are the happy owner of a Mac, cameras now have compatible editing software so you can adjust your video. Uploading video content on YouTube or other similar sites is simple and once out there, the enormous rapidity the information is exchanged between different users is incredible: people can follow you on internet, share your links with friends on their profile pages, and with each comment/share/like the artist becomes more famous and known.
Posting online videos is one of the most highly rewarded ways a musician can be discovered and promoted. American Idol has turned around the music industry in the sense that it changed the way in which artists are discovered, therefore giving a chance to any real talent to be noticed and promoted. Most likely, online video posting and networking will do so in the future.