Viral Music Career
In today's music industry many artists get noticed with the help of the internet. Artists now have a really good chance to become known only by posting for instance a viral video. Even TV shows like American Idol have switched to finding and discovering talents via internet. So many emerging artists started using the internet as a channel to promote themselves and their music. There are not many artists that begun their careers simply by posting a viral music video, but their number increases
Savannah Outen started out in 2007 by posting music videos on YouTube together with a couple of friends; by October the following year she reached 19 million views on her YouTube account. Soon after first posting her music video on the internet, she signed a contract. Her music videos include Goodbyes (2008) and If You Only Knew (2009) and in 2011: Tonight With You and No place like here. Among her singles: Goodbyes; Adios; If You Only Knew; Hope and Prayer; Shop; He's Just So; What If I Said; So What; Fighting for My Life; O Holy Night, Tonight With You and No place like here. Her soundtracks include: Goodbyes on Radio Disney Jams, Vol. 11; A Greater Treasure Than a Friend on Tinker Bell and the Lost Treasure; and Little Wonders on DisneyMania 7.
Marie Digby is mostly known for her acoustic cover version of "Umbrella", posted on YouTube in 2007. The song was played on the radio station STAR 98.7, and peaked at #10 on the Bubbling Under Hot 100 Singles chart. She has since released three studio albums, including one Japanese cover album : Unfold (2008), which reached #29 on Billboard; Second Home (2009); and Breathing Underwater (2009), which was #183 on Billboard.
Mia Rose, is a Portugese/English singer who began posting videos of herself during a Christmas break from University in 2006. Four years after her debut, her YouTube subscribers counted more than 265,000. Today her videos have been watched over 100 million times on YouTube. She has three singles released: Let Go, What Would Christmas Be Like, and Falling for You.
Esmee Denters is a Dutch singer and songwriter who also began posting videos on YouTube where she covers contemporary artists like Natasha Bedingfield or Justim Timberlake. Her album Outta Here was released in 2009.
There are voices, however, that state that these singers/songwriters were not exactly amateurs at the time they first posted their songs on the internet. Whatever the case, they were made famous simply by uploading their covers of famous songs or their own songs. Again, we can draw the conclusion that viral music videos are effective in making the artists famous; they are an excellent, cost-effective marketing tool.
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