Where Did Music Videos Find Their Birthplace
Music videos are a particularly important and extremely expressive form of art. Today, music videos are a must for every artist around the world. The bigger and more famous the artist, the more extravagant their music videos generally are. But how did music videos appear? We can all see the goal of making a music video from the beginnings: to make the music itself more accessible to the public everywhere, barrier of time and place being surpassed this way. Music videos began to appear starting the 1980's, and quite rapidly evolved into an expressive form of art that we are all witnessing today. Though in its beginnings, it was merely a problem of synchronizing silent film clips to music, artists jumped on this as a means to promote their own music to a much greater scale.
Once hand-held cameras and film equipment developed into accessible and easy-to-use "toys" anyone could have, music videos were brought to another level. Notably, the Beatles were among the first music groups to start advertising the music through music videos, in England. This was just the beginning, since this great idea once put into practice was widely applied by every artist in the industry, each trying to bring forward wonderful, mesmerizing productions.
The MTV (Music Television) is the channel that made music videos available to the public 24/7. It was launched in the United States in 1981 and soon became an entity of its own. Broadcasting a video via MTV was soon an opportunity any artist would not miss for the world, specifically because not only did the United States benefit from the wonderful world of Music Television, but soon after launch, Australia, England and China would enchant their public with music videos. Even the case of controversial music videos, the alternative to not being broadcasted at all is to be broadcasted late at night, which proves not demeaning at all, quite the contrary. Controversial music videos actually seem to actually increase popularity of the artist.
After decades of dominating the music industry with no rival to measure up, YouTube came into being in 2005. And along with it, billions of people suddenly had access anytime, anywhere to music videos: Beatles classics, Michael Jackson hits, all of these were now free to watch for anyone with internet connection. Young and old, everyone can access, share, watch again and again and again their favorite artists, replay them over and over, with just one strike of a key.